Using ChatGPT to Write Click-Worthy Episode Titles

Can you use ChatGPT to write click-worthy episode titles for your podcast?

Yes, AI can help you generate engaging podcast episode titles. You can brainstorm creative ideas with the bot that appeal to your target audience.

And if you ask the right questions, ChatGPT will even assist you in incorporating relevant keywords for SEO optimization. Hello, discoverability!

Of course, our usual word of caution applies when using AI to generate content: Remember that while ChatGPT can be a valuable tool for generating podcast episode titles, it’s essential to review and refine the suggestions it provides.

Human judgment is crucial to ensure that the titles are not only attention-grabbing but also accurate and suitable for your podcast’s unique style and content.

Additionally, monitoring the performance of your titles and adapting them as needed is key to ongoing success.

So, what is the process for using ChatGPT to write click-worthy episode titles?

Provide Context

Start by giving ChatGPT some context about your podcast, such as its niche, target audience, and any specific themes or topics you cover in the episode. This will help the AI understand the content better, as in…

I host a podcast called [name]. It is aimed at helping [target audience] [description of how your show provides value to said audience]. This week’s episode is about [main theme], and the guest, [name and business/expertise] shares [one or two key takeaways from the episode].

Here’s an example I used from a podcast we work with here at TPG:

I host a podcast called the Dental Practice Sale. It is aimed at helping dentists grow their business and maximize its value (for an eventual sale). This week’s episode is about the best way to market your dental practice, and the guest, Ryan Gross of CMOShare, shares his operations-first approach to marketing a dental practice.

Keyword Suggestions

If you have specific keywords or phrases you’d like to include for SEO purposes, you can mention them to ChatGPT.

For this episode, I might know that I want my keyword phrase to be ‘dental practice marketing.’ If so, I can skip the keyword suggestion step and move on to brainstorming titles with the bot.

However, if I’ve done several episodes on marketing a dental practice and need to distinguish this episode from the others, I can ask ChatGPT for appropriate keyword suggestions. Here’s a sample prompt:

And here’s the result:

Of course, I’d be happy to help you generate a list of potential keywords for SEO purposes based on the key takeaways from your podcast episode about marketing a dental practice with an operations-first approach. Here’s a list of relevant keywords and keyword phrases:

Dental Practice Marketing
Dental Marketing Strategies
Operations-First Marketing
Dental Practice Growth
Dental Practice Value
Dental Practice Optimization
Dental Practice Management
Dental Marketing Techniques
Dental Marketing Tips
Dental Practice Promotion
Dental Patient Acquisition
Dental Practice Branding
Patient-Centric Marketing
Dental Practice ROI
Dental SEO (Search Engine Optimization)

Remember to use these keywords strategically in your podcast description, episode titles, show notes, and on your podcast website to improve your SEO and attract a relevant audience interested in dental practice marketing and optimization.

A quick note here: The more detail you provide, the more specific the title ideas the bot generates. Because this is the first marketing episode we’ve done, I want to focus on the basic keyword phrase ‘dental practice marketing.’ As such, ChatGPT didn’t need much prompting from me beyond the basic context of the episode.

Moving forward, however, if we do several episodes about marketing a dental practice, I’m going to want to home in on more specifics to differentiate each episode (and avoid competing with myself in search engine results).

In that case, I can give ChatGPT a more comprehensive list of key takeaways from the episode to get a list of more specific keyword suggestions.

Request Title Ideas

Now, I’m ready to ask ChatGPT to write click-worthy episode titles based on the provided context and content description.

I’d like to go with the keywords ‘dental practice’ and ‘marketing.’ Can you suggest a list of 5 title ideas for this episode based on those keywords?

And here’s what my AI writing partner came up with:

Certainly, here are five title ideas for your podcast episode focused on dental practice marketing using the keywords “dental practice” and “marketing”:

Optimizing Your Dental Practice: A Strategic Marketing Approach
Unlocking Success: Dental Practice Marketing Insights
Dental Practice Marketing Mastery: An Operations-First Approach
Driving Growth: Effective Marketing for Your Dental Practice
Elevate Your Dental Practice with Proven Marketing Strategies

These titles incorporate your chosen keywords and convey the essence of the episode’s content, which is about enhancing dental practice marketing.

Using positive or negative sentiment and power words makes titles more clickable, so if you’re looking for something catchier, try a prompt like…

Can you generate another list and make sure to use power words and/or positive or negative sentiment words?

And here’s what the bot came back with:

Of course, here are five podcast episode title ideas with power words and a mix of positive and negative sentiment words, while still including the keywords “dental practice” and “marketing”:

Dental Practice Marketing Revolution: Ignite Success or Risk Failure
Supercharge Your Dental Practice Marketing for Explosive Growth
The Secrets of Effective Dental Practice Marketing Unveiled
Avoid Marketing Mistakes: Elevate Your Dental Practice
Transform Your Dental Practice with Cutting-Edge Marketing Strategies

These titles incorporate compelling language to grab the listener’s attention and emphasize the importance of effective marketing for dental practices.

Branding and Style

If you use a particular style or format for titles to brand your podcast, share that information with ChatGPT.

Let’s say you want to start every title with an -ing verb and include a subtitle every time, as in “Selling to a DSO: Key Considerations for Dentists.”

Try a prompt like this…

I’d like to brand my titles and use a consistent format every time. To that end, please rewrite these titles using an -ing verb phrase to start, followed by a colon and a subtitle. Don’t forget to use power words and/or positive or negative sentiment words.

And here’s the result:

Certainly, here are five podcast episode title ideas with a consistent format that starts with an -ing verb phrase, followed by a colon and a subtitle, incorporating power words and sentiment words:

Elevating Dental Practice Marketing: Ignite Success and Avoid Pitfalls
Supercharging Your Dental Practice Marketing: Achieving Explosive Growth
Unveiling the Secrets of Effective Dental Practice Marketing: A Success Blueprint
Avoiding Marketing Mistakes: Elevating Your Dental Practice to New Heights
Transforming Your Dental Practice with Cutting-Edge Marketing Strategies: A Path to Success

This format provides a consistent branding style for your podcast titles, making them easily recognizable while incorporating engaging language to capture your audience’s interest.

Review and Refine

After ChatGPT generates the titles, carefully review them to ensure they align with your podcast’s objectives, audience, and content. You may need to combine or modify titles or even ask for additional suggestions.

If you’re uncertain about which title to use, consider running A/B tests by trying out different titles for the same episode and measuring their performance.

Of course, you’ll want to consider listener feedback and performance analytics to refine your title-generation process to improve over time.

But don’t forget that when using ChatGPT to write click-worthy episode titles, human judgment is crucial in selecting the most suitable and engaging options.

Always consider your audience’s preferences and the uniqueness of your podcast when finalizing titles.

And if you want someone to take writing titles off your plate entirely, our team at TPG is happy to help. All of our Post-Production Packages offer SEO-friendly show notes!

The Podcasting Group