You’ve heard great things about AI tools, but can you use something like ChatGPT to write social media promos for your podcast?
If you started a podcast to grow your business, marketing your show is crucial to building an audience. But if you don’t have time to create promo content, you’re missing a big opportunity to get the word out about your podcast and attract the listener-prospects who inspired you start a podcast in the first place.
And if you don’t have the budget to hire a writer, yes, you can use ChatGPT to design promotional posts for your podcast. However, as we’ve warned before, the quality of what the AI gives you is directly related to the quality of the prompts you provide.
So, what should you be asking ChatGPT? How can you coach ChatGPT to deliver quality promo content that doesn’t sound like it was written by a bot?
Long Form Social Media Posts
If you’ve already generated the show notes for your podcast, this step is pretty simple. (Want ChatGPT to help you with that? Check out our blog post entitled How to Use AI/ChatGPT to Write the Show Notes for Your Podcast.)
Give ChatGPT the following prompt:
I need help writing social media posts to promote my latest podcast episode. Based on the following summary, please give me 3 potential questions I might use as a hook that would inspire [target audience] to listen:
Then, copy and paste the summary of the episode from your show notes, including the guest’s name and title.
Don’t have show notes? Give ChatGPT the name and title of your guest and the subject matter of the episode, as in the following example:
I need help writing social media posts to promote my latest podcast episode. The guest is Greg Castle, Managing Director of the VC firm Anorak Ventures, and we talked about what he looks for in a deep tech founder. Please give me 3 potential questions I might use as a hook that would inspire other VCs and startup founders to listen.
Here’s what ChatGPT generated for this recent episode of The Boost VC Podcast, based on the summary from our show notes:
1. Curious how a seasoned investor like Greg Castle spots the diamond in the deep tech rough? 🤖 Join us as we dive into his founder evaluation secrets, his unique approach to assessing deep tech startups, and the key factors that guide his investment decisions. Tune in to revolutionize your investment strategies! 🚀 #DeepTechInvesting #BoostVC
2. Venturing into uncharted deep tech territories with Greg Castle! 🚀 How does he navigate the complex landscape of early-stage startups? Discover Greg’s insights on finding the perfect founder-match, his take on the evolving VR market, and how Anorak Ventures identifies disruptors across industries. Get ready to unlock deep tech success stories! 💡 #InvestorInsights #BoostVC
3. What makes a deep tech startup stand out in the eyes of a seasoned VC? 🌟 Join us on this episode with Greg Castle, as he breaks down the changing dynamics of venture investing, shares his winning formula for evaluating founders, and reveals Anorak Ventures’ game-changing strategy for investing in disruptive technologies. Don’t miss this masterclass in deep tech investing! 💼🔍 #DeepTechVisionaries #BoostVC
You’ll notice that ChatGPT went rogue and gave us an option that was not a question, but the bot did a pretty good job coming up with appropriate social media promos with a hook that would interest the audience of deep tech founders and investors.
Now, it’s up to you, the human editor, to modify these posts to fit your writing style. Do emojis align with your brand? Are there more exclamation points in the blurb than you would normally use? Will the language resonate with your audience? Edit the posts so they conform with the rest of your writing on social media.
Short Form Social Media Posts
While we’re on the subject of editing, you can see that all three of the options provided are much too long for platforms like X (formerly Twitter). And try as I may, I can’t get ChatGPT to edit a post down to 250 characters, which leaves room for a link to click and listen, without the promo becoming too vague.
So, I recommend editing a post down yourself to make it work for short-form social media. For example, we might edit the third option as follows:
What makes a deep tech startup stand out in the eyes of a seasoned VC? 🌟 Join us
on this episode with as Greg Castle , as he breaks down the changing dynamics of venture investing, shares his winning formula for evaluating founders, and reveals Anorak Ventures’ game-changing strategy for investing in disruptive technologies. Don’t miss this masterclass in deep tech investing! 💼🔍 #DeepTech Visionaries #BoostVC
So, now it reads:
What makes a deep tech startup stand out in the eyes of a seasoned VC? Join us as Greg Castle reveals Anorak Ventures’ game-changing strategy for investing in disruptive technologies! #DeepTech #BoostVC
And don’t forget to tag the guest and their business and provide a link to the episode when you share your post!
Another powerful way to promote your podcast on social media is through important quotes from the episode. Here at TPG, we use Canva templates to create visually interesting quote card artwork.
But if you don’t have time to relisten to the episode to identify quotes, ChatGPT can help with that too. In this case, you will need a transcript of your podcast. (We use Otter.ai for this, and while it’s not perfect, it works for our purposes here).
Give ChatGPT the following prompt:
Please identify 3 to 5 important word-for-word quotes from this segment of a podcast transcript:
Then copy and paste approximately 10 minutes of your transcript into ChatGPT. (To date, that’s as much as the bot can handle at once.) Repeat this process until you’ve pulled quotes from the episode in its entirety.
Here’s what ChatGPT came up with for the first segment of the Boost VC episode we’ve been working with:
1. “So first of all, amazing to be here for the third time. And honored.”
2. “Luck is what happens when you take time to prepare and put yourself in a position to succeed.”
3. “And when you have little signals, like, when there’s co-founders, how they interact with each other, how founders react to you challenging them, punctuality for meetings, preparedness, responsiveness, all these different things are things that are incredibly important.”
4. “The two things that I look at are Do I believe in the founder? And do I believe in the market, those are the two things that I spend the most time on.”
5. “Deep tech or not, that’s essentially, you know, that’s essentially how I look at opportunities.”
As you can see, this is hit or miss. Options 1 and 5 aren’t helpful, and 3 doesn’t stand well on its own. But options 2 and 4 will work.
So, we can copy and paste the quotes into our Canva template to produce something like this:
As always, remember to tag your guest and/or their business and include a link to the episode when you post the quote cards on social media.
While ChatGPT may not be quite the magic bullet you were hoping for, it can help you write effective social media social media promos for your podcast faster than you thought possible.
But it’s up to you to curate the best options it gives you and edit the posts it generates to align with the branding for your business.
And the more you experiment with ChatGPT, the better you will get at coaching the bot to write in the style you want.
If you’d prefer to have our team of professional writers produce your social media promo content, our post-production packages come with SEO-friendly show notes, episode social media blurbs and episode artwork.